Response to website enquiries is the key to success!

How many times have you sent an email query via a website and received little or no response at all?

Or placed an order and had nothing but a standard automatic response, which is fine but doesnt generally create lasting relationships or generate referals?

It's common, and the world still turns but l like to think l am helping people when l sell or promote a product, how about you?

Amaze your customers or potential customers by contacting them, personal email or phone calls.... sounds like a no brainer but why is that that so many email requests or orders go off into the ether, never to be seen again?

We know all the hard work that goes behind setting up a website... has to be done. It's what you do with the people that visit that is the key to success.

If you can help, help them every step of the way and some!

Make a difference - Be "The Purple Cow" - Seth Godin is the guru on this subject.

If your company cant help, forward them to someone who can, trust me, you are still in the process of creating a referal.

When a customer places an order online - yes, l know there are always automatic responses generated but if you can then confirm orders, by actually sending a personal email or ringing to speak to your customer, you'll get to make sure their purchase is the right fit, get a better feel for the customer's need and maybe help them with some more info or another product.

Follow up with delivery details - even if the news is bad and the goods are delayed, your customer will appreciate the contact.

Follow up after the goods have been delivered - make sure that the customer is happy, and dont forget to ask if they would mind putting some words together regarding the product performance and your company's service.

Following up, both at your end and with your customer is the key.